Back in the 1990’s, we ran the endless cycle of “more patients, more staff, more money” in order to grow our practices. Today, we must realize that people are looking for an experience, and a group that truly cares about them. Your therapists are not in the business of “billing” – they are in the business of giving an abundance of skilled care.
Episode at a glance:
- The 1990’s versus today
- We are a retail provider
- Physical therapists do not “bill”
- The absolute best schedule
