Workable Solutions to Real Life Problems; Innovative Concepts From Industry Leaders

Our latest Zoomcast (9/24) was hosted by Brian and our Chief Content Officer & Coach, Nicole Walczak, and joined by other leading professionals in the physical therapy industry, namely: Jamey Schrier, PT (Practice Freedom U); Brandon Seigel (President Wellness Works Management Partners) and Tom Dalonzo-Baker, PT (Founder: Total Motion Release Seminars). In this Zoomcast, the panel discussed: 

• Solutions for viability during stressful times & how to achieve private practice success
• Unique and successful actions from various Industry Leaders
• Expert Advice on Managing current changes and challenges – Possible reduction in reimbursement, COVID-19, Telehealth
• Live Q&A session with expert panelists

The following are the valuable key points and workable solutions from the members of this expert roundtable zoomcast.

Problems & Solutions

Problem #1: How do we increase patient volume in today’s environment? 

Solutions: 

• Get clear on who you want as patients – targeting them is the first step. 
• Google My Business is a great tool for driving traffic. 
• Utilize social media and your online presence. 
• There is no magic wand – focus on the subproducts/substats that make new patients. 
• Make data-driven decisions. 

Problem #2: What does reopening look like in the next 90 days?

Solutions: 

• Location plays a big part. Don’t wait for things to return to the way they were; instead, adapt for the future. Cancellation policies might look different (with Telehealth). 
• Spending a little money to get educated and covered will definitely benefit you in the long run.
• Follow CDC guidelines, do your reengineering and then go for it as if things are “normal.” 
• This is a perfect time to stand back and determine what was working well and which areas were problematic and can be improved. Fix things and grow.
• Take the time to take a good hard look at your personnel.

Problem #3: How to manage the cancellation no-show policy in a Covid world?

Solutions:

• You need to have an agreement with your patients and your staff. It’s important that we hold a standard of our clinical care, establish a plan. Have good communication with your staff.
• Think outside the box. Think about what you can do outside or through Telehealth – be creative. 
• You want to manage through agreement versus expectation. Be very clear with your patients and staff. 
• Have one strong therapist in your clinic who can do Telehealth. This allows for a great customer experience.
• Train your staff on how to increase compliance with patients.  
• Have the therapists follow up after an appointment to check up on and keep track of how your patients are doing.